Our Germany-based company has acquired the
naming rights of the legendary Boris Becker and specializes in designing
stylish and elegant men's casual wear for the ready-to-wear menswear industry.
With our robust sales network and a high
growth target in retail, wholesale, and online sales channels, we are steadily
progressing, particularly in Turkey and its neighbouring countries.
Additionally, we have a presence in Europe, the Middle East, Asia, and the
ABOUT THE BRAND
Our brand is characterized by complementary
designs, natural soft colors, a timeless chic look, and modern stylish details.
These are the fashion codes that define Boris Becker.
BRAND STRUCTURE AND MANAGEMENT
Within our brand's organizational
structure, we collaborate closely with a large design, research and
development, and production team.
As a Turkish company with 100% Turkish
capital, our primary objective is to establish our company and brand name on
the global stage.
ABOUT OUR COLLECTION
Our collection, aptly named "Luxury Casual," draws inspiration from the radiant transparency of sunlight and light. With its vibrant shades and light color palettes, our collection derives its inspiration from various sources - gray from the stone, beige from the soil, and off-white from the reflection of the sun. This collection harmoniously blends elements of both winter and summer, featuring cold-neutral base colors from winter and gentle, pastel-like shades from the summer.
Our initial collections, FW'20/21 and SS'21/22,
were warmly received in all countries. We not only met our sales targets but
also exceeded our high export goals worldwide. We take